Attract more guests through social media, Google, email and reviews.
Your storefront gets more daily impressions than any ad campaign — and nobody measures whether they convert. 7 numbers on legibility, lighting and the law that removes the hesitation.
Read articleA full opening week isn't luck — it's planning. Discover 8 steps to build hype before your restaurant opens, from teasing to a return voucher.
Read articleTourists decide where to eat in 30 seconds. Discover 7 strategies to win that decision: Google profile, multilingual menu, reviews and online booking.
Read articleRestaurant influencer marketing in 7 steps: find local micro-influencers, make an offer they’ll say yes to, and track ROI down to each booking.
Read articleRestaurant advertising that pays off: 7 strategies for Google Ads, Facebook and Instagram, tight geo-targeting, quiet shifts and cost per reservation.
Read articleRestaurant influencer marketing in 7 steps: find local micro-influencers, make an offer they’ll say yes to, and track ROI down to each booking.
Read articleThe youth football team, the school fair, the local raffle: someone asks for money every month. 3 numbers to tell sponsorship apart from quiet charity — and what it actually gets you, financially and on your tax return.
Read articleEvery guide says spend 3-6% of revenue on marketing. Almost no restaurant does. See what the number should actually be for your stage and concept, with a free calculator.
Read article83% of restaurants never appear in AI answers. 7 steps to get your place recommended by ChatGPT, Gemini and Google AI Overviews.
Read articleA new name costs more than a sign and a menu reprint: the trademark, your Google listing, your search ranking and — new for 2026 — what AI search engines still say about your old name. 7 numbers, with a budget calculator.
Read article7 concrete ways to rank your restaurant higher on Google & Maps: Google Business Profile, local keywords, a fast website, a searchable menu, reviews and local links.
Read articleHow to plan, price and sell out a four-hands guest-chef dinner — and turn it into a new audience, press coverage and lasting guests. The complete guide for fine dining.
Read articleWithin a ten-minute walk of your restaurant sit hundreds of people who have to eat every working day. Four channels for reaching them, ranked by what each costs your kitchen, plus a calculator for your empty lunch window.
Read articleFill off-peak hours in your restaurant: 9 proven ways — theme nights, win-backs, loyalty and gift vouchers. Plus the free tool: tick who is away when and print your year sheet.
Read articleFrom origin story to tableside: the 7 story layers fine dining restaurants use to turn a dinner into a memory guests pass on.
Read articleThe complete PR and media strategy for fine-dining restaurants: from newsworthy stories to food critics, and how to turn press coverage into reservations.
Read articleTikTok restaurant marketing strategy for 2026: 7 proven tactics, from behind-the-scenes videos and micro-influencers to a 30-day plan that fills tables.
Read articleWhatsApp marketing for restaurants: 6 strategies, the best tools (Business app vs API) and how confirmations cut no-shows by 30–50%. Full 2026 guide.
Read articleProven marketing tips that bring in more guests straight away.
Read articleYour restaurant might not appear once on Google, but twice or three times — with your reviews split across each one. Seven numbers on what that costs your ranking and your revenue.
Read articleA photo sells on one channel and cheapens you on another. The 4 places a photo measurably lifts orders, the one place it backfires, and a calculator for your own delivery menu.
Read articleGoogle Business Profile for restaurants: 7 steps to rank higher on Google Maps and win more bookings. A practical Google My Business guide for 2026.
Read articleMore guests through Instagram, Facebook and TikTok? Learn how to turn followers into bookings.
Read articleWhat fake reviews actually cost — to buy, to be attacked with, and to be fined for. Calculate what a handful of suspected reviews cost your rating and your revenue, with your own numbers.
Read articleRespond professionally to reviews with sample responses.
Read articleLearn how to take professional food photos for your restaurant.
Read articleBuild a loyal guest community with effective email marketing.
Read articleLearn how smart seasonal marketing across all 4 seasons - spring, summer, autumn and winter - fills your restaurant in quiet periods and maximizes peak-season revenue. Plus the free tool: tick who is away when and print your year sheet.
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