Mastercard And TheFork Announce A Partnership November 6, 2024
On November 6, 2024, Mastercard and TheFork announced a partnership.
What Was Announced
- Mastercard and TheFork announced a multi-year partnership giving eligible cardholders in Europe reservation access and dining experiences through priceless.com and TheFork, launching in the second half of 2025.
- Mastercard also became title sponsor of the TheFork Awards and preferred payment partner of TheFork PAY, with benefits planned across all of TheFork's eleven markets.
Key Facts
- Kind
- Partnership
- Announced
- November 6, 2024
- Companies
- Mastercard, TheFork
The Companies Involved
-
Mastercard
Payments network; runs the Priceless experiences programme for its cardholders.
-
Reservation software
TheFork
European online restaurant reservation and restaurant management platform (originally lafourchette, also eltenedor), working with more than 50,000 restaurants in 11 European countries; based in Paris.
Sources
We only use official sources: the companies involved, or a publication that can be traced back to them. Each source below was opened and checked on the date shown.
- Official announcementTheFork and Mastercard join forces to enhance culinary experiences for cardholders
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| Sep 14, 2021 | Partnership | SevenRooms And TheFork Announce A Partnership TheFork and SevenRooms signed a multi-year partnership covering Australia, the UK, Belgium, France, Italy, the Netherlands, Spain and Sweden. |
| Dec 3, 2019 | Partnership | TheFork and Tripadvisor And Michelin (MICHELIN Guide) Announce A Partnership Michelin, Tripadvisor and its subsidiary TheFork announced a content and licensing partnership alongside the Bookatable sale. |
| Dec 3, 2019 | Acquisition | TheFork Acquires Bookatable Michelin agreed to sell its restaurant booking platform Bookatable to TheFork; terms were not disclosed. |
| May 22, 2014 | Acquisition | Tripadvisor Acquires TheFork TripAdvisor signed an exclusive offer on 6 May 2014 to buy lafourchette, the reservation platform operating as eltenedor and thefork, from shareholders led by majority owner Otium Capital. |
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