{
  "country": "Slovakia",
  "code": "SK",
  "lastUpdated": "2026-09-13",
  "source": "https://happychef.cloud/en/press-contacts/sk.html",
  "national": {
    "description": "Slovakia's national press is compact but influential: a handful of Bratislava-based dailies (SME, Denník N, Pravda, Nový Čas) set the news agenda and each maintains a lifestyle or weekend section that covers dining trends, openings and chef profiles. Dedicated food coverage lives mainly on digital platforms — Pravda's Varecha.sk recipe portal and the restaurant-discovery site Menučka.sk — while the HoReCa trade is served by the specialist magazine TOP HORECA. Public broadcaster STVR runs a national food programme, and TASR's wire feed reaches every regional and national outlet at once.",
    "tip": "Start with SME and Denník N for feature-style restaurant journalism, and pitch Varecha.sk directly for recipe- or chef-driven stories — both have dedicated editorial inboxes and large, food-curious readerships. For credibility with fellow operators, TOP HORECA is the single best-read HoReCa trade title in the country.",
    "sources": [
      {
        "name": "SME (Denník SME)",
        "type": "newspaper",
        "email": "redakcia@sme.sk",
        "website": "https://www.sme.sk",
        "notes": "Slovakia's leading quality daily; general newsdesk."
      },
      {
        "name": "Denník N",
        "type": "newspaper",
        "email": "redakcia@dennikn.sk",
        "website": "https://dennikn.sk",
        "notes": "Independent subscription-based quality daily; general editorial desk."
      },
      {
        "name": "Pravda",
        "type": "newspaper",
        "email": null,
        "website": "https://www.pravda.sk",
        "notes": "National daily; no public press email found, use the website contact form. Also publishes the Varecha.sk food portal."
      },
      {
        "name": "Nový Čas",
        "type": "newspaper",
        "email": "redakcia@novycas.sk",
        "website": "https://www.cas.sk",
        "notes": "Slovakia's best-selling tabloid daily; large lifestyle readership."
      },
      {
        "name": "TASR (Tlačová agentúra SR)",
        "type": "wire",
        "email": "tasr@tasr.sk",
        "website": "https://www.tasr.sk",
        "notes": "National news wire agency; a release here reaches all other Slovak media."
      },
      {
        "name": "STVR (Slovenská televízia a rozhlas)",
        "type": "tv",
        "email": "vsv@stvr.sk",
        "website": "https://www.stvr.sk",
        "notes": "Public broadcaster airing the food programme 'Slovensko chutí'; email is the public-relations (vzťahy s verejnosťou) desk."
      },
      {
        "name": "TREND",
        "type": "magazine",
        "email": null,
        "website": "https://www.trend.sk",
        "notes": "Leading business weekly with lifestyle/events coverage. Editor-in-chief Ronald Ižip; contact via the newsandmedia.sk contact form."
      },
      {
        "name": "Dobré jedlo",
        "type": "magazine",
        "email": null,
        "website": "https://dobrejedlo.pluska.sk",
        "notes": "National food & cooking magazine (News and Media Holding/Ringier). Editor: Ema Pospíšilová Tekelyová; contact via the publisher's form."
      },
      {
        "name": "TOP HORECA (Top Hotelierstvo & hotelnictví)",
        "type": "trade",
        "email": "franek@mediast.sk",
        "website": "https://www.tophoreca.sk",
        "notes": "Slovakia & Czechia's most-read HoReCa trade magazine and portal for hotel and restaurant professionals; publisher Ján Franek, MEDIA/ST."
      },
      {
        "name": "Varecha.sk",
        "type": "blog",
        "email": "redakcia@varecha.sk",
        "website": "https://varecha.pravda.sk",
        "notes": "Slovakia's largest recipe/food platform (part of Pravda/Perex); active restaurant and food-trend coverage."
      },
      {
        "name": "Menučka.sk",
        "type": "blog",
        "email": "kamila@menucka.sk",
        "website": "https://menucka.sk",
        "notes": "Popular restaurant-discovery platform and magazine; general inquiries contact, no separate press desk listed."
      }
    ]
  },
  "regions": [
    {
      "id": "bratislava",
      "name": "Bratislava Region",
      "nativeName": "Bratislavský kraj",
      "description": "As the capital and largest dining market, Bratislava is covered by its own city paper, Bratislavské noviny, alongside the Bratislava-based newsdesk of Slovakia's most-read online daily Aktuality.sk and the events guide Kam do mesta, which restaurant owners use for opening and event listings.",
      "tip": "Aktuality.sk offers the widest reach for a Bratislava opening or award, while Kam do mesta is the more direct listings/events route for a single restaurant story.",
      "sources": [
        {
          "name": "Bratislavské noviny",
          "type": "newspaper",
          "email": null,
          "website": "https://www.bratislavskenoviny.sk",
          "notes": "Longstanding independent Bratislava city/regional newspaper and news site."
        },
        {
          "name": "Aktuality.sk",
          "type": "newspaper",
          "email": "aktuality@aktuality.sk",
          "website": "https://www.aktuality.sk",
          "notes": "Slovakia's most-read online daily; Bratislava-based national newsdesk, general inquiries."
        },
        {
          "name": "Kam do mesta",
          "type": "magazine",
          "email": null,
          "website": "https://kamdomesta.sk",
          "notes": "Bratislava events/lifestyle listings guide, useful for opening announcements and events."
        }
      ]
    },
    {
      "id": "kosice",
      "name": "Košice Region",
      "nativeName": "Košický kraj",
      "description": "Slovakia's second city and its wider region are served by the long-running regional daily Korzár, the independent portal Košice Dnes, and the Košice edition of the dnes24.sk local-news network.",
      "tip": "Korzár is the most established regional daily for a Košice restaurant story, while Dnes24.sk Košice is the fastest route for a short news item or event listing.",
      "sources": [
        {
          "name": "Korzár (Košický Korzár)",
          "type": "newspaper",
          "email": null,
          "website": "https://korzar.sme.sk",
          "notes": "Regional daily for Eastern Slovakia (Petit Press/SME group); no public email found, use website contact form."
        },
        {
          "name": "Košice Dnes",
          "type": "newspaper",
          "email": null,
          "website": "https://www.kosicednes.sk",
          "notes": "Leading independent local news site for Košice and the wider region."
        },
        {
          "name": "Dnes24.sk Košice",
          "type": "newspaper",
          "email": "sefredaktor@dnes24.sk",
          "website": "https://kosice.dnes24.sk",
          "notes": "Regional edition of Slovakia's dnes24.sk local-news network; editor-in-chief inbox."
        }
      ]
    },
    {
      "id": "zilina",
      "name": "Žilina Region",
      "nativeName": "Žilinský kraj",
      "description": "The Žilina region's dining scene is covered by the popular local portal Žilinak.sk, the region's dnes24.sk edition, and the established weekly Žilinský večerník.",
      "tip": "Žilinak.sk has the largest local online readership and is the best first pitch for openings or reviews in Žilina.",
      "sources": [
        {
          "name": "Žilinak.sk",
          "type": "newspaper",
          "email": null,
          "website": "https://www.zilinak.sk",
          "notes": "Leading Žilina regional news portal (Mediak Group)."
        },
        {
          "name": "Dnes24.sk Žilina",
          "type": "newspaper",
          "email": "sefredaktor@dnes24.sk",
          "website": "https://zilina.dnes24.sk",
          "notes": "Regional edition of the dnes24.sk local-news network."
        },
        {
          "name": "Žilinský večerník",
          "type": "newspaper",
          "email": null,
          "website": "https://www.zilinskyvecernik.sk",
          "notes": "Established regional weekly newspaper for the Žilina area."
        }
      ]
    },
    {
      "id": "banska-bystrica",
      "name": "Banská Bystrica Region",
      "nativeName": "Banskobystrický kraj",
      "description": "Central Slovakia's press includes the region's dnes24.sk edition, the local portal Bystricoviny.sk, and STVR's Rádio Regina, whose regional studio is based in Banská Bystrica and covers regional culture and lifestyle.",
      "tip": "Bystricoviny.sk and Dnes24.sk Banská Bystrica are the two fastest routes for a local restaurant announcement.",
      "sources": [
        {
          "name": "Dnes24.sk Banská Bystrica",
          "type": "newspaper",
          "email": "sefredaktor@dnes24.sk",
          "website": "https://bystrica.dnes24.sk",
          "notes": "Regional edition of the dnes24.sk local-news network."
        },
        {
          "name": "Bystricoviny.sk",
          "type": "newspaper",
          "email": null,
          "website": "https://www.bystricoviny.sk",
          "notes": "Local Banská Bystrica news portal."
        },
        {
          "name": "Rádio Regina (STVR)",
          "type": "radio",
          "email": null,
          "website": "https://regina.stvr.sk",
          "notes": "Public regional radio network with its main studio in Banská Bystrica; regional culture and lifestyle segments."
        }
      ]
    },
    {
      "id": "presov",
      "name": "Prešov Region",
      "nativeName": "Prešovský kraj",
      "description": "The Prešov region is covered by the independent local news site Prešov Dnes, the region's dnes24.sk edition, and the Prešov pages of the regional daily Korzár, which also serves neighbouring Košice.",
      "tip": "Prešov Dnes is the most Prešov-specific outlet to pitch first, with Korzár offering broader regional reach across Eastern Slovakia.",
      "sources": [
        {
          "name": "Prešov Dnes",
          "type": "newspaper",
          "email": null,
          "website": "https://www.presovdnes.sk",
          "notes": "Leading independent local news site for Prešov and its region."
        },
        {
          "name": "Dnes24.sk Prešov",
          "type": "newspaper",
          "email": "sefredaktor@dnes24.sk",
          "website": "https://presov.dnes24.sk",
          "notes": "Regional edition of the dnes24.sk local-news network."
        },
        {
          "name": "Korzár (Prešovský Korzár)",
          "type": "newspaper",
          "email": null,
          "website": "https://korzar.sme.sk",
          "notes": "Regional daily covering Eastern Slovakia including Prešov (Petit Press/SME group)."
        }
      ]
    }
  ]
}
