{
  "country": "Sweden",
  "code": "SE",
  "lastUpdated": "2026-09-13",
  "source": "https://happychef.cloud/en/press-contacts/se.html",
  "national": {
    "description": "Sweden has one of Europe's most developed media markets, with several serious national morning papers (Dagens Nyheter, Svenska Dagbladet), influential tabloids (Aftonbladet, Expressen) with sizeable lifestyle sections, and a well-developed food-media ecosystem including dedicated magazines (Gourmet, Allt om Mat) and trade titles serving restaurant and hotel professionals (Restaurangvärlden, Hotellrevyn). White Guide, the country's leading restaurant-guide platform, is arguably the single most influential outlet for new-restaurant news. Public broadcasters SVT and Sveriges Radio add national and regional food coverage, and TT Nyhetsbyrån distributes consumer-interest wire stories nationwide.",
    "tip": "For a new restaurant launch or chef story, White Guide and Dagens Nyheter's culture desk carry outsized influence with food-interested readers, while Restaurangvärlden or Hotellrevyn are the right first call for anything aimed at industry professionals rather than diners.",
    "sources": [
      {
        "name": "Dagens Nyheter (DN)",
        "type": "newspaper",
        "email": "kultur@dn.se",
        "website": "https://www.dn.se/",
        "notes": "Sweden's largest quality morning daily; Culture desk covers restaurants and dining. General tips: nyhetstips@dn.se."
      },
      {
        "name": "Svenska Dagbladet (SvD)",
        "type": "newspaper",
        "email": null,
        "website": "https://www.svd.se/",
        "notes": "Leading quality daily; no public editorial email found, pitch via the site's contact form."
      },
      {
        "name": "Aftonbladet",
        "type": "newspaper",
        "email": "tipsa@aftonbladet.se",
        "website": "https://www.aftonbladet.se/",
        "notes": "Sweden's largest tabloid by readership; general tips line, active lifestyle/entertainment coverage."
      },
      {
        "name": "Expressen",
        "type": "newspaper",
        "email": "redaktionen@expressen.se",
        "website": "https://www.expressen.se/",
        "notes": "Major national tabloid; general editorial inbox (also covers Gothenburg via GT and Malmö via Kvällsposten)."
      },
      {
        "name": "Dagens Industri (DI)",
        "type": "newspaper",
        "email": "feedback@di.se",
        "website": "https://www.di.se/",
        "notes": "Leading business daily; its \"DI Weekend\" section regularly covers restaurants, chefs and food trends."
      },
      {
        "name": "Gourmet",
        "type": "magazine",
        "email": "anders@gourmet.se",
        "website": "https://www.gourmet.se/",
        "notes": "Sweden's premier food & wine magazine, published by Plaza Publishing; contact is the drinks editor, Anders Melldén."
      },
      {
        "name": "Allt om Mat",
        "type": "magazine",
        "email": "redaktionen@alltommat.se",
        "website": "https://www.alltommat.se/",
        "notes": "Popular national food magazine; general editorial inbox."
      },
      {
        "name": "Café",
        "type": "magazine",
        "email": "joel.agren@egmont.se",
        "website": "https://cafe.se/",
        "notes": "National nightlife/lifestyle magazine (Egmont); editor-in-chief is Joel Ågren."
      },
      {
        "name": "Restaurangvärlden",
        "type": "trade",
        "email": "clara@bergkvistpublishing.se",
        "website": "https://www.restaurangvarlden.se/",
        "notes": "Sweden's leading restaurant-industry trade publication; published contact is the commercial/project lead."
      },
      {
        "name": "Hotellrevyn",
        "type": "trade",
        "email": "redaktionen@hotellrevyn.se",
        "website": "https://www.hotellrevyn.se/",
        "notes": "Sweden's hotel and hospitality industry trade magazine; general editorial inbox."
      },
      {
        "name": "White Guide",
        "type": "blog",
        "email": "peter@whiteguide.com",
        "website": "https://whiteguide.com/se/sv",
        "notes": "Sweden's most influential restaurant-guide platform; site explicitly invites tips on restaurants, bars, cafés and food/drink news to this address."
      },
      {
        "name": "SVT (Sveriges Television)",
        "type": "tv",
        "email": null,
        "website": "https://www.svt.se/",
        "notes": "Public broadcaster; no general press email published, pitch via a specific programme or the relevant regional newsroom."
      },
      {
        "name": "Sveriges Radio (SR)",
        "type": "radio",
        "email": null,
        "website": "https://sverigesradio.se/",
        "notes": "Public radio; P1 and P4 carry food-focused segments. No public email found, contact via the site's form."
      },
      {
        "name": "TT Nyhetsbyrån",
        "type": "wire",
        "email": null,
        "website": "https://www.tt.se/",
        "notes": "Sweden's national news wire since 1921; distributes consumer/lifestyle features to subscriber media. Pitch via its pressroom or \"Tipsa oss\" form."
      }
    ]
  },
  "regions": [
    {
      "id": "stockholm",
      "name": "Stockholm",
      "nativeName": "Stockholm",
      "description": "As the capital, Stockholm has by far Sweden's densest restaurant-press coverage, spanning hyperlocal neighbourhood papers, a dedicated city guide, and the public broadcaster's regional newsroom.",
      "tip": "Time Out Stockholm is built specifically around restaurant and dining coverage, while Mitt i's neighbourhood papers are useful for opening announcements in a specific part of the city.",
      "sources": [
        {
          "name": "Mitt i Stockholm",
          "type": "newspaper",
          "email": null,
          "website": "https://mitti.se/",
          "notes": "Free weekly hyperlocal newspapers covering Stockholm's districts; use the site's tip/contact form."
        },
        {
          "name": "Time Out Stockholm",
          "type": "magazine",
          "email": null,
          "website": "https://www.timeout.com/stockholm",
          "notes": "City guide focused on restaurants, bars and things to do; contact via Time Out's general form."
        },
        {
          "name": "SVT Nyheter Stockholm",
          "type": "tv",
          "email": null,
          "website": "https://www.svt.se/nyheter/lokalt/stockholm",
          "notes": "Regional public-broadcaster newsroom for the Stockholm area."
        }
      ]
    },
    {
      "id": "gothenburg",
      "name": "Gothenburg",
      "nativeName": "Göteborg",
      "description": "Sweden's second city has its own leading regional daily and a Gothenburg edition of a national tabloid, both of which regularly cover the city's well-regarded restaurant scene.",
      "tip": "Göteborgs-Posten is the region's paper of record for restaurant reviews and openings.",
      "sources": [
        {
          "name": "Göteborgs-Posten (GP)",
          "type": "newspaper",
          "email": null,
          "website": "https://www.gp.se/",
          "notes": "Gothenburg's leading daily; no public editorial email found, use the site's tip/contact form."
        },
        {
          "name": "GT (Göteborgs-Tidningen)",
          "type": "newspaper",
          "email": "redaktionen@expressen.se",
          "website": "https://www.expressen.se/gt/",
          "notes": "Gothenburg tabloid published under the Expressen group; shares the group's editorial inbox."
        }
      ]
    },
    {
      "id": "skane-malmo",
      "name": "Skåne / Malmö",
      "nativeName": "Skåne",
      "description": "The Skåne region around Malmö and Lund is served by a strong regional daily with an active culture desk, plus a northwestern-Skåne daily and a Malmö-based tabloid.",
      "tip": "Sydsvenskan's culture desk is the single most influential outlet for restaurant news across the whole region.",
      "sources": [
        {
          "name": "Sydsvenskan",
          "type": "newspaper",
          "email": "kultur@sydsvenskan.se",
          "website": "https://www.sydsvenskan.se/",
          "notes": "Leading daily for the Skåne region; Culture desk covers restaurant reviews and openings."
        },
        {
          "name": "Helsingborgs Dagblad (HD)",
          "type": "newspaper",
          "email": "tipsa@hd.se",
          "website": "https://www.hd.se/",
          "notes": "Major daily for northwestern Skåne, based in Helsingborg."
        },
        {
          "name": "Kvällsposten",
          "type": "newspaper",
          "email": "redaktionen@kvp.se",
          "website": "https://www.kvp.se/",
          "notes": "Malmö-based tabloid covering southern Sweden."
        }
      ]
    },
    {
      "id": "uppsala",
      "name": "Uppsala",
      "nativeName": "Uppsala",
      "description": "Uppsala's press centres on its long-established county daily, supplemented by the public broadcaster's regional newsroom.",
      "tip": "Upsala Nya Tidning (UNT) is the natural first stop for any Uppsala restaurant story.",
      "sources": [
        {
          "name": "Upsala Nya Tidning (UNT)",
          "type": "newspaper",
          "email": null,
          "website": "https://www.unt.se/",
          "notes": "Uppsala County's principal daily; no public editorial email found, use the site's \"Tipsa\" form."
        },
        {
          "name": "SVT Nyheter Uppsala",
          "type": "tv",
          "email": null,
          "website": "https://www.svt.se/nyheter/lokalt/uppsala",
          "notes": "Regional public-broadcaster newsroom for Uppsala."
        }
      ]
    },
    {
      "id": "northern-sweden",
      "name": "Northern Sweden",
      "nativeName": "Norrland",
      "description": "Across Sweden's vast northern regions, coverage runs through a handful of city-based regional dailies in Norrbotten and Västerbotten rather than any single \"northern\" outlet.",
      "tip": "Norrbottens-Kuriren (Luleå) and Västerbottens-Kuriren (Umeå) are the two most-read dailies for restaurant news in the north.",
      "sources": [
        {
          "name": "Norrbottens-Kuriren (NSD)",
          "type": "newspaper",
          "email": null,
          "website": "https://www.nsd.se/",
          "notes": "Leading daily for Norrbotten, based in Luleå; use the site's tip form."
        },
        {
          "name": "Norran",
          "type": "newspaper",
          "email": null,
          "website": "https://www.norran.se/",
          "notes": "Leading daily for the Skellefteå area of Västerbotten."
        },
        {
          "name": "Västerbottens-Kuriren (VK)",
          "type": "newspaper",
          "email": null,
          "website": "https://www.vk.se/",
          "notes": "Major daily for the Umeå/Västerbotten region."
        }
      ]
    }
  ]
}