{ "country": "Poland", "code": "PL", "lastUpdated": "2026-09-13", "source": "https://happychef.cloud/en/press-contacts/pl.html", "national": { "description": "Poland's national press blends legacy quality dailies (Gazeta Wyborcza, Rzeczpospolita) and current-affairs weeklies (Polityka, Newsweek Polska, Wprost) that run lifestyle and dining coverage, with a genuinely mature food and hospitality media segment. Dedicated culinary titles like Kukbuk sit alongside a well-developed HoReCa trade press (Przegląd Gastronomiczny, Szef Kuchni, HoReCa Net) written specifically for restaurateurs and chefs. National television, especially TVN's Kuchenne Rewolucje and MasterChef, has made restaurant stories mainstream viewing, and PAP's wire service can carry an announcement nationwide in hours.", "tip": "Start with Przegląd Gastronomiczny and Szef Kuchni, both trade titles written directly for restaurant owners and the fastest route to industry credibility, then use Kukbuk for consumer-facing culinary culture coverage.", "sources": [ { "name": "Gazeta Wyborcza", "type": "newspaper", "email": null, "website": "https://wyborcza.pl", "notes": "Leading quality daily; address the culture/lifestyle desk" }, { "name": "Rzeczpospolita", "type": "newspaper", "email": "redakcja@rp.pl", "website": "https://www.rp.pl", "notes": "General newsroom contact" }, { "name": "Polityka", "type": "magazine", "email": "kontakt@polityka.pl", "website": "https://www.polityka.pl", "notes": "Leading opinion weekly with culture/lifestyle coverage" }, { "name": "Wprost", "type": "magazine", "email": null, "website": "https://www.wprost.pl", "notes": "National newsweekly; contact via named managing editors on site" }, { "name": "Newsweek Polska", "type": "magazine", "email": null, "website": "https://www.newsweek.pl", "notes": "National newsweekly with lifestyle section" }, { "name": "Kukbuk", "type": "magazine", "email": "kukbuk@kukbuk.pl", "website": "https://kukbuk.pl", "notes": "Leading culinary culture quarterly and portal" }, { "name": "Przegląd Gastronomiczny", "type": "trade", "email": "pg@przeglad-gastronomiczny.pl", "website": "https://przeglad-gastronomiczny.pl", "notes": "Poland's oldest gastronomy trade magazine, published since 1946" }, { "name": "Szef Kuchni", "type": "trade", "email": "redakcja@szef-kuchni.com.pl", "website": "https://www.szef-kuchni.com.pl", "notes": "Monthly trade title for chefs, restaurateurs and hoteliers" }, { "name": "HoReCa Net (Horecanet.pl)", "type": "trade", "email": null, "website": "https://www.horecanet.pl", "notes": "Poland's leading daily HoReCa industry news portal" }, { "name": "TVN (Kuchenne Rewolucje / MasterChef)", "type": "tv", "email": "press@tvn.pl", "website": "https://tvn.pl", "notes": "Press office; TVN airs Poland's top-rated restaurant and cooking shows" }, { "name": "RMF FM", "type": "radio", "email": "redakcja@rmf.fm", "website": "https://www.rmf.fm", "notes": "Major national radio station running culinary podcast/segments" }, { "name": "Polska Agencja Prasowa (PAP)", "type": "wire", "email": "newsroom@pap.pl", "website": "https://www.pap.pl", "notes": "National wire agency; newsroom/lifestyle desk" }, { "name": "Kuchnia Bazylii", "type": "blog", "email": "kontakt@kuchniabazylii.pl", "website": "https://www.kuchniabazylii.pl", "notes": "Established independent food blog open to restaurant collaboration" } ] }, "regions": [ { "id": "mazovia-warsaw", "name": "Mazovia / Warsaw", "nativeName": "Mazowsze (Warszawa)", "description": "As the capital region, Warsaw has the country's densest concentration of dining critics and lifestyle desks, spanning a historic city daily, fast-moving local news portals, and the Warsaw edition of the national quality press.", "tip": "Pitch Życie Warszawy's city desk for openings and reviews, and eWarszawa.pl for quick, timely local news coverage.", "sources": [ { "name": "Życie Warszawy", "type": "newspaper", "email": null, "website": "https://zyciewarszawy.pl/", "notes": "Warsaw daily; city/culture desk" }, { "name": "eWarszawa.pl", "type": "newspaper", "email": null, "website": "https://www.ewarszawa.pl", "notes": "Local Warsaw news portal, sister site of epoznan.pl" }, { "name": "Gazeta Wyborcza Warszawa", "type": "newspaper", "email": null, "website": "https://warszawa.wyborcza.pl", "notes": "Warsaw section of the national daily; local dining and culture coverage" }, { "name": "Nasze Miasto Warszawa", "type": "newspaper", "email": null, "website": "https://warszawa.naszemiasto.pl", "notes": "Poland's largest local-news network, Warsaw edition" } ] }, { "id": "lesser-poland-krakow", "name": "Lesser Poland / Kraków", "nativeName": "Małopolska (Kraków)", "description": "Kraków's press mixes two long-running regional dailies with a popular independent digital-native news site and a dedicated cultural events listings magazine, giving restaurants several distinct angles for local coverage.", "tip": "LoveKraków.pl is the most-read independent local outlet for restaurant news, while Karnet Kraków is the go-to for openings and event listings.", "sources": [ { "name": "Gazeta Krakowska", "type": "newspaper", "email": null, "website": "https://gazetakrakowska.pl", "notes": "Leading regional daily for Lesser Poland" }, { "name": "Dziennik Polski", "type": "newspaper", "email": null, "website": "https://dziennikpolski24.pl", "notes": "Kraków-based regional daily" }, { "name": "LoveKraków.pl", "type": "newspaper", "email": null, "website": "https://www.lovekrakow.pl", "notes": "Popular independent local news site; has a dedicated culture desk" }, { "name": "Karnet Kraków", "type": "magazine", "email": null, "website": "https://karnet.krakow.pl", "notes": "City cultural and dining events listings magazine" } ] }, { "id": "silesia-katowice", "name": "Silesia / Katowice", "nativeName": "Śląsk (Katowice)", "description": "Poland's best-selling regional daily is based in Upper Silesia, complemented by a strong regional public-radio presence and the Katowice edition of Poland's largest local-news network.", "tip": "Dziennik Zachodni is the flagship regional daily to pitch, and Radio Katowice's reporter desk is useful for on-air restaurant features.", "sources": [ { "name": "Dziennik Zachodni", "type": "newspaper", "email": null, "website": "https://dziennikzachodni.pl", "notes": "Best-selling regional daily in Poland, covers Upper Silesia" }, { "name": "Radio Katowice (Polskie Radio)", "type": "radio", "email": "reporter@radio.katowice.pl", "website": "https://www.radio.katowice.pl", "notes": "Regional public radio; reporter desk email" }, { "name": "Nasze Miasto Katowice", "type": "newspaper", "email": null, "website": "https://katowice.naszemiasto.pl", "notes": "Local news network, Katowice/Silesia edition" } ] }, { "id": "pomerania-gdansk", "name": "Pomerania / Gdańsk", "nativeName": "Pomorze (Gdańsk)", "description": "The Tricity (Gdańsk-Gdynia-Sopot) has an unusually strong independent digital news scene alongside its historic regional daily, both closely followed by residents for dining recommendations.", "tip": "Trojmiasto.pl is the most influential local outlet for restaurant news in the Tricity; follow up with Dziennik Bałtycki's city desk for print reach.", "sources": [ { "name": "Dziennik Bałtycki", "type": "newspaper", "email": null, "website": "https://dziennikbaltycki.pl", "notes": "Regional daily published in Gdańsk Pomerania since 1945" }, { "name": "Trojmiasto.pl", "type": "newspaper", "email": null, "website": "https://www.trojmiasto.pl", "notes": "Leading independent local news site for the Tricity area" }, { "name": "Nasze Miasto Trójmiasto", "type": "newspaper", "email": null, "website": "https://trojmiasto.naszemiasto.pl", "notes": "Local news network edition for the Tricity" } ] }, { "id": "greater-poland-poznan", "name": "Greater Poland / Poznań", "nativeName": "Wielkopolska (Poznań)", "description": "Poznań pairs a major regional daily with epoznan.pl, a leading independent local news portal with a confirmed editorial contact, making it straightforward for a restaurant to reach local audiences.", "tip": "epoznan.pl is the easiest and fastest outlet to pitch directly by email; follow up with Głos Wielkopolski for broader print reach.", "sources": [ { "name": "Głos Wielkopolski", "type": "newspaper", "email": null, "website": "https://gloswielkopolski.pl", "notes": "Leading regional daily for Greater Poland" }, { "name": "epoznan.pl", "type": "newspaper", "email": "redakcja@epoznan.pl", "website": "https://epoznan.pl", "notes": "Poznań's no. 1 local news portal" }, { "name": "Nasze Miasto Poznań", "type": "newspaper", "email": null, "website": "https://poznan.naszemiasto.pl", "notes": "Local news network, Poznań edition" } ] }, { "id": "lower-silesia-wroclaw", "name": "Lower Silesia / Wrocław", "nativeName": "Dolny Śląsk (Wrocław)", "description": "Wrocław's media landscape includes its flagship regional daily alongside a popular independent local news site and the Wrocław edition of the national quality press, all covering restaurant and hospitality news.", "tip": "TuWroclaw.com is a fast, popular first stop for local restaurant news, backed by Gazeta Wrocławska for broader regional reach.", "sources": [ { "name": "Gazeta Wrocławska", "type": "newspaper", "email": null, "website": "https://gazetawroclawska.pl", "notes": "Leading regional daily for Lower Silesia" }, { "name": "TuWroclaw.com", "type": "newspaper", "email": null, "website": "https://tuwroclaw.com", "notes": "Popular independent local news site for Wrocław" }, { "name": "Gazeta Wyborcza Wrocław", "type": "newspaper", "email": null, "website": "https://wroclaw.wyborcza.pl", "notes": "Wrocław section of the national daily" } ] } ] }