{
  "country": "Lithuania",
  "code": "LT",
  "lastUpdated": "2026-09-13",
  "source": "https://happychef.cloud/en/press-contacts/lt.html",
  "national": {
    "description": "Lithuania's national media landscape is concentrated in a small number of Vilnius-based groups: Lietuvos rytas, 15min.lt and Delfi dominate daily news and each runs a dedicated lifestyle or culture desk that covers restaurant openings, chef profiles and dining trends. Business daily Verslo žinios is closely read by hospitality entrepreneurs and investors, while weekly magazines Žmonės, Panelė and Moteris shape mainstream consumer coverage of food and entertaining. Public broadcaster LRT and commercial channel TV3 both carry regular cooking/food content, and the Lietuvos viešbučių ir restoranų asociacija (LVRA) is the main channel for reaching restaurant and hotel professionals directly through trade news.",
    "tip": "Start with 15min.lt's Gyvenimas (Lifestyle) desk and the Lietuvos rytas newsdesk — together they reach the broadest consumer audience and both actively cover dining. Follow up with LVRA to get restaurant news into the channel restaurant owners themselves read.",
    "sources": [
      {
        "name": "Lietuvos rytas",
        "type": "newspaper",
        "email": "news@lrytas.lt",
        "website": "https://www.lrytas.lt",
        "notes": "Leading national daily; general newsdesk — mention Stilius/Gyvenimo būdas lifestyle sections for dining stories"
      },
      {
        "name": "15min.lt",
        "type": "newspaper",
        "email": "gyvenimas@15min.lt",
        "website": "https://www.15min.lt",
        "notes": "Lithuania's most-visited news portal; Gyvenimas (Lifestyle) desk"
      },
      {
        "name": "Delfi",
        "type": "newspaper",
        "email": "info@delfi.lt",
        "website": "https://www.delfi.lt",
        "notes": "Largest national news portal; general newsdesk, request Delfi Stilius (lifestyle) section"
      },
      {
        "name": "Verslo žinios",
        "type": "newspaper",
        "email": "office@verslozinios.lt",
        "website": "https://www.vz.lt",
        "notes": "Leading business daily, widely read by hospitality entrepreneurs and investors"
      },
      {
        "name": "Žmonės",
        "type": "magazine",
        "email": "info@zmones.lt",
        "website": "https://zmones.15min.lt",
        "notes": "Leading celebrity and lifestyle weekly magazine"
      },
      {
        "name": "Panelė",
        "type": "magazine",
        "email": "info@panele.lt",
        "website": "https://panele.lt",
        "notes": "National women's lifestyle magazine, published since 1994; covers food and entertaining"
      },
      {
        "name": "Moteris",
        "type": "magazine",
        "email": null,
        "website": "https://www.moteris.lt",
        "notes": "National women's lifestyle magazine with a dedicated Virtuvė (kitchen/recipes) section"
      },
      {
        "name": "LRT (Lietuvos radijas ir televizija)",
        "type": "tv",
        "email": "kultura@lrt.lt",
        "website": "https://www.lrt.lt",
        "notes": "National public broadcaster (TV and radio); culture desk covers food and dining features"
      },
      {
        "name": "TV3",
        "type": "tv",
        "email": null,
        "website": "https://www.tv3.lt",
        "notes": "Leading commercial channel; runs regular recipe/kitchen content (Virtuvės istorijos) on tv3.lt"
      },
      {
        "name": "BNS (Baltic News Service)",
        "type": "wire",
        "email": "redakcija@bns.lt",
        "website": "https://www.bns.lt",
        "notes": "National news wire operating over 30 years; general newsdesk distributes to subscribing newsrooms"
      },
      {
        "name": "Lietuvos viešbučių ir restoranų asociacija (LVRA)",
        "type": "trade",
        "email": "info@lvra.lt",
        "website": "https://www.lvra.lt",
        "notes": "National hotel and restaurant industry association; distributes member news and a HoReCa newsletter"
      },
      {
        "name": "Gaminam.lt",
        "type": "blog",
        "email": "info@gaminam.lt",
        "website": "https://gaminam.lt",
        "notes": "Popular national recipe and food platform"
      }
    ]
  },
  "regions": [
    {
      "id": "vilnius",
      "name": "Vilnius",
      "nativeName": "Vilnius",
      "description": "As the capital, Vilnius is already covered intensively by all the national outlets above, but it also has its own dedicated press: a Diena-group city news site, a long-running Polish-language daily for the region's large Polish-speaking community, and the English-language In Your Pocket guide widely used by tourists and expats choosing where to eat.",
      "tip": "For English-speaking diners and visitors, In Your Pocket Vilnius is the single best regional contact; to reach the capital's Polish-speaking community, pitch Kurier Wileński.",
      "sources": [
        {
          "name": "Diena.lt (Vilniaus naujienos)",
          "type": "newspaper",
          "email": "info@diena.lt",
          "website": "https://diena.lt",
          "notes": "Vilnius city edition of the regional Diena media group"
        },
        {
          "name": "Kurier Wileński",
          "type": "newspaper",
          "email": "portal@kurierwilenski.lt",
          "website": "https://kurierwilenski.lt",
          "notes": "Polish-language daily serving the Vilnius region's Polish community"
        },
        {
          "name": "In Your Pocket Vilnius",
          "type": "magazine",
          "email": null,
          "website": "https://www.inyourpocket.com/lithuania/vilnius",
          "notes": "English-language city and restaurant guide widely used by visitors"
        }
      ]
    },
    {
      "id": "kaunas",
      "name": "Kaunas",
      "nativeName": "Kaunas",
      "description": "Lithuania's second city has a strong, independent regional press ecosystem, led by the long-running daily Kauno diena alongside two competing local news portals and an English-language visitor guide.",
      "tip": "Kauno diena is the outlet of record for Kaunas restaurant news; Kauniečiams.lt is the fastest way to reach daily local online readers.",
      "sources": [
        {
          "name": "Kauno diena",
          "type": "newspaper",
          "email": "redakcija@kaunodiena.lt",
          "website": "https://kauno.diena.lt",
          "notes": "Leading regional daily for Kaunas"
        },
        {
          "name": "Kauniečiams.lt",
          "type": "newspaper",
          "email": "info@kaunieciams.lt",
          "website": "https://kaunieciams.lt",
          "notes": "Kaunas daily local news portal"
        },
        {
          "name": "Mano Kaunas",
          "type": "newspaper",
          "email": null,
          "website": "https://manokaunas.lt",
          "notes": "Independent Kaunas city news and events portal"
        },
        {
          "name": "In Your Pocket Kaunas",
          "type": "magazine",
          "email": null,
          "website": "https://www.inyourpocket.com/lithuania/kaunas",
          "notes": "English-language city and restaurant guide"
        }
      ]
    },
    {
      "id": "klaipeda",
      "name": "Klaipėda / the coast",
      "nativeName": "Klaipėda",
      "description": "Lithuania's main port city and coastal region are served by two competing regional dailies plus an English-language guide aimed at the many summer visitors drawn to the Baltic coast.",
      "tip": "Vakarų ekspresas is the region's largest daily and the best first call; pitch In Your Pocket Klaipėda ahead of the summer tourist season.",
      "sources": [
        {
          "name": "Vakarų ekspresas",
          "type": "newspaper",
          "email": "loreta@ve.lt",
          "website": "https://ve.lt",
          "notes": "Leading daily newspaper for Klaipėda and the coast"
        },
        {
          "name": "Klaipėda (kl.lt)",
          "type": "newspaper",
          "email": "stilistes@kl.lt",
          "website": "https://klaipeda.diena.lt",
          "notes": "Klaipėda regional news site (Diena media group); style/lifestyle desk contact"
        },
        {
          "name": "In Your Pocket Klaipėda",
          "type": "magazine",
          "email": null,
          "website": "https://www.inyourpocket.com/lithuania/klaipeda",
          "notes": "English-language city and restaurant guide for the coast"
        }
      ]
    },
    {
      "id": "siauliai",
      "name": "Šiauliai",
      "nativeName": "Šiauliai",
      "description": "Northern Lithuania's Šiauliai is served by one long-established regional daily and one digital-first city news portal; press coverage here is thinner than in the other major cities.",
      "tip": "Šiaulių kraštas is the region's paper of record for restaurant PR; Etaplius is the best option for fast, digital-first local news.",
      "sources": [
        {
          "name": "Šiaulių kraštas",
          "type": "newspaper",
          "email": "laiskai@skrastas.lt",
          "website": "https://www.skrastas.lt",
          "notes": "Leading regional daily for Šiauliai"
        },
        {
          "name": "Etaplius",
          "type": "newspaper",
          "email": "redakcija@etaplius.lt",
          "website": "https://www.etaplius.lt",
          "notes": "Šiauliai city news portal"
        }
      ]
    },
    {
      "id": "panevezys",
      "name": "Panevėžys",
      "nativeName": "Panevėžys",
      "description": "Panevėžys and the surrounding region are served by two long-running regional newspapers published from the same local media house, plus an independent city news and events portal.",
      "tip": "Pitch Sekundė first — it is the region's most-read paper — and copy Panevėžio balsas at the same media house to cover both titles at once.",
      "sources": [
        {
          "name": "Sekundė",
          "type": "newspaper",
          "email": "sekunde@onmedia.lt",
          "website": "https://sekunde.lt",
          "notes": "Leading regional daily for Panevėžys"
        },
        {
          "name": "Panevėžio balsas",
          "type": "newspaper",
          "email": "info@onmedia.lt",
          "website": "https://sekunde.lt",
          "notes": "Second regional daily published by the same Panevėžys media house as Sekundė"
        },
        {
          "name": "Mano Panevėžys",
          "type": "newspaper",
          "email": null,
          "website": "https://manopanevezys.lt",
          "notes": "Independent Panevėžys city news and events portal"
        }
      ]
    }
  ]
}