{
  "country": "Hungary",
  "code": "HU",
  "lastUpdated": "2026-09-13",
  "source": "https://happychef.cloud/en/press-contacts/hu.html",
  "national": {
    "description": "Hungary has a large, competitive national press led by digital-first outlets Index.hu and 24.hu, alongside long-established dailies Magyar Nemzet and Népszava, all of which run lifestyle or gasztronómia sections that regularly cover restaurant openings and chef news. Weekly newsmagazine HVG carries influential food and consumer features, women's titles NLC.hu and Nők Lapja reach a large lifestyle audience, and the HoReCa trade is served by Trade Magazin and Turizmus Online. Independent food-media brand Street Kitchen is the country's most followed dedicated food platform, and national wire agency MTI distributes releases to every other outlet.",
    "tip": "Pitch Index.hu, via its dedicated press-release inbox, and Street Kitchen first for the widest general and food-focused reach, and use Trade Magazin for stories aimed at fellow hospitality operators.",
    "sources": [
      {
        "name": "Index.hu",
        "type": "newspaper",
        "email": "indexkozlemeny@mail.index.hu",
        "website": "https://index.hu",
        "notes": "Hungary's most-visited news portal; 'indexkozlemeny' is the dedicated press-release inbox."
      },
      {
        "name": "24.hu",
        "type": "newspaper",
        "email": "info@24.hu",
        "website": "https://24.hu",
        "notes": "Leading independent national news portal with a lifestyle/gasztro vertical."
      },
      {
        "name": "Magyar Nemzet",
        "type": "newspaper",
        "email": "kapcsolat@magyarnemzet.hu",
        "website": "https://magyarnemzet.hu",
        "notes": "Long-established national daily."
      },
      {
        "name": "Népszava",
        "type": "newspaper",
        "email": null,
        "website": "https://nepszava.hu",
        "notes": "Hungary's oldest continuously-published daily newspaper; no public press email found, use website contact form."
      },
      {
        "name": "HVG",
        "type": "magazine",
        "email": "hvg@hvg.hu",
        "website": "https://hvg.hu",
        "notes": "Influential national weekly news & business magazine with lifestyle/gastronomy coverage."
      },
      {
        "name": "MTI (Magyar Távirati Iroda)",
        "type": "wire",
        "email": "info@mti.hu",
        "website": "https://mti.hu",
        "notes": "National news wire agency, part of public media group MTVA."
      },
      {
        "name": "MédiaKlikk / M1 (public television)",
        "type": "tv",
        "email": null,
        "website": "https://mediaklikk.hu",
        "notes": "Public broadcaster; airs Hungary's main televised cooking shows/competitions (e.g. Konyhafőnök)."
      },
      {
        "name": "NLC.hu",
        "type": "magazine",
        "email": "info@nlc.hu",
        "website": "https://nlc.hu",
        "notes": "Hungary's biggest women's lifestyle portal, with a dedicated gasztro section (Central Médiacsoport)."
      },
      {
        "name": "Nők Lapja",
        "type": "magazine",
        "email": "noklapjahu@centralmediacsoport.hu",
        "website": "https://www.noklapja.hu",
        "notes": "Hungary's leading print women's weekly; lifestyle & food features."
      },
      {
        "name": "Trade Magazin",
        "type": "trade",
        "email": "info@trademagazin.hu",
        "website": "https://trademagazin.hu",
        "notes": "Leading trade publication for retail, FMCG and HoReCa professionals in Hungary."
      },
      {
        "name": "Turizmus Online (turizmus.com)",
        "type": "trade",
        "email": null,
        "website": "https://turizmusonline.hu",
        "notes": "Main Hungarian tourism & hospitality trade portal read by hotel/restaurant operators; no public email found."
      },
      {
        "name": "Street Kitchen",
        "type": "blog",
        "email": "hello@streetkitchen.hu",
        "website": "https://streetkitchen.hu",
        "notes": "Hungary's most influential food-media brand; recipes, restaurant and food-trend coverage."
      }
    ]
  },
  "regions": [
    {
      "id": "budapest",
      "name": "Budapest",
      "nativeName": "Budapest",
      "description": "As Hungary's capital and dominant dining market, Budapest has its own dedicated gastronomy media in We Love Budapest, alongside the local news and heritage site PestBuda and the English-language Budapest Business Journal, which covers the hospitality trade for an international audience.",
      "tip": "We Love Budapest is the essential first pitch for any Budapest restaurant story — its 'ajánlom' inbox exists specifically for venue and event tips.",
      "sources": [
        {
          "name": "We Love Budapest",
          "type": "blog",
          "email": "ajanlom@welovebudapest.com",
          "website": "https://welovebudapest.com",
          "notes": "Leading Budapest lifestyle & gastronomy discovery platform; 'ajánlom' (recommend/tip) inbox for venues and events."
        },
        {
          "name": "PestBuda",
          "type": "newspaper",
          "email": null,
          "website": "https://pestbuda.hu",
          "notes": "Popular Budapest city-life and local-history news site."
        },
        {
          "name": "Budapest Business Journal",
          "type": "trade",
          "email": null,
          "website": "https://bbj.hu",
          "notes": "English-language Budapest business publication covering hospitality and retail; useful for internationally-facing restaurant news."
        }
      ]
    },
    {
      "id": "debrecen",
      "name": "Debrecen (Hajdú-Bihar)",
      "nativeName": "Debrecen (Hajdú-Bihar megye)",
      "description": "Hungary's second-largest city and the Hajdú-Bihar region are covered by the established regional daily Haon.hu and the independent local portal Dehir.hu.",
      "tip": "Dehir.hu publishes a direct editorial inbox and is the more responsive first contact for a Debrecen restaurant story.",
      "sources": [
        {
          "name": "Haon.hu",
          "type": "newspaper",
          "email": null,
          "website": "https://haon.hu",
          "notes": "Leading regional daily news site for Debrecen and Hajdú-Bihar county (Mediaworks); site is bot-protected, use contact form."
        },
        {
          "name": "Dehir.hu",
          "type": "newspaper",
          "email": "info@dehir.hu",
          "website": "https://dehir.hu",
          "notes": "Independent local news portal for Debrecen."
        }
      ]
    },
    {
      "id": "szeged",
      "name": "Szeged (Csongrád-Csanád)",
      "nativeName": "Szeged (Csongrád-Csanád megye)",
      "description": "The Szeged area and Csongrád-Csanád county are served by the regional daily Delmagyar.hu and the independent local news portal SzegedMa.",
      "tip": "SzegedMa's editorial team publishes a direct contact email and is a reliable first pitch for local restaurant news.",
      "sources": [
        {
          "name": "Delmagyar.hu (Délmagyarország)",
          "type": "newspaper",
          "email": null,
          "website": "https://delmagyar.hu",
          "notes": "Regional daily for Szeged and Csongrád-Csanád county (Mediaworks); site is bot-protected, use contact form."
        },
        {
          "name": "SzegedMa",
          "type": "newspaper",
          "email": "szegedma@mediaworks.hu",
          "website": "https://szegedma.hu",
          "notes": "Leading independent local news portal for Szeged."
        }
      ]
    },
    {
      "id": "pecs",
      "name": "Pécs (Baranya)",
      "nativeName": "Pécs (Baranya megye)",
      "description": "Pécs and the Baranya region are covered by the regional daily Bama.hu and the local news portal PécsMa.",
      "tip": "PécsMa is the easiest to reach directly by email for a Pécs restaurant announcement.",
      "sources": [
        {
          "name": "Bama.hu",
          "type": "newspaper",
          "email": null,
          "website": "https://bama.hu",
          "notes": "Regional daily for Pécs and Baranya county (Mediaworks); site is bot-protected, use contact form."
        },
        {
          "name": "PécsMa",
          "type": "newspaper",
          "email": "info@pecsma.hu",
          "website": "https://www.pecsma.hu",
          "notes": "Local Pécs news portal."
        }
      ]
    },
    {
      "id": "balaton",
      "name": "Balaton Area",
      "nativeName": "Balaton régió",
      "description": "The Lake Balaton region spans several counties, so restaurant PR there is best aimed at the official Balaton.hu tourism and lifestyle portal plus the two main regional dailies bordering the lake, Veol.hu (north shore, Veszprém county) and Zaol.hu (south-west shore, Zala county).",
      "tip": "Balaton.hu is the standout pitch for a Balaton-area restaurant, since its 'hirek' (news) inbox is published specifically for local content like this.",
      "sources": [
        {
          "name": "Balaton.hu",
          "type": "magazine",
          "email": "hirek@balaton.hu",
          "website": "https://balaton.hu",
          "notes": "Official Lake Balaton tourism & lifestyle portal; covers restaurants, openings and events around the lake."
        },
        {
          "name": "Veol.hu (Veszprémi Napló)",
          "type": "newspaper",
          "email": null,
          "website": "https://veol.hu",
          "notes": "Regional daily for Veszprém county, covering the northern Balaton shore (Mediaworks); site is bot-protected, use contact form."
        },
        {
          "name": "Zaol.hu (Zalai Hírlap)",
          "type": "newspaper",
          "email": null,
          "website": "https://zaol.hu",
          "notes": "Regional daily for Zala county, covering the south-western Balaton shore (Mediaworks); site is bot-protected, use contact form."
        }
      ]
    }
  ]
}