{
  "country": "Finland",
  "code": "FI",
  "lastUpdated": "2026-09-13",
  "source": "https://happychef.cloud/en/press-contacts/fi.html",
  "national": {
    "description": "Finland's national press is led by Helsingin Sanomat and the tabloids Ilta-Sanomat and Iltalehti, all of which run dedicated food and lifestyle coverage, alongside Hufvudstadsbladet serving the Swedish-speaking minority. Restaurant-industry trade press is strong: Aromi and Vitriini (published by hospitality association MaRa) reach foodservice professionals and restaurant owners directly, while Glorian Ruoka & Viini is the leading consumer food-and-wine magazine. Broadcaster MTV Uutiset runs a food/lifestyle vertical called Makuja, public broadcaster Yle covers the sector through its general newsdesk, and national wire STT distributes releases to newsrooms nationwide.",
    "tip": "Aromi and Vitriini are the two best trade titles for reaching restaurant owners and buyers directly, while Glorian Ruoka & Viini and MTV Uutiset's Makuja section are the strongest consumer-facing outlets for openings, chef profiles and reviews.",
    "sources": [
      {
        "name": "Helsingin Sanomat",
        "type": "newspaper",
        "email": null,
        "website": "https://www.hs.fi",
        "notes": "Finland's largest national daily; culture/Nyt-liite and Ruoka (food) coverage"
      },
      {
        "name": "Ilta-Sanomat",
        "type": "newspaper",
        "email": null,
        "website": "https://www.is.fi",
        "notes": "Largest national tabloid; dedicated IS Ruoka food section"
      },
      {
        "name": "Iltalehti",
        "type": "newspaper",
        "email": null,
        "website": "https://www.iltalehti.fi",
        "notes": "Major national tabloid with lifestyle and dining coverage"
      },
      {
        "name": "Hufvudstadsbladet",
        "type": "newspaper",
        "email": "nyheter@hbl.fi",
        "website": "https://www.hbl.fi",
        "notes": "Leading Swedish-language daily in Finland; covers the Helsinki dining scene for Swedish-speaking readers"
      },
      {
        "name": "Aamulehti",
        "type": "newspaper",
        "email": null,
        "website": "https://www.aamulehti.fi",
        "notes": "One of Finland's largest regional dailies, based in Tampere but with wide national readership"
      },
      {
        "name": "Glorian Ruoka & Viini",
        "type": "magazine",
        "email": null,
        "website": "https://www.glorianruokajaviini.fi",
        "notes": "Leading Finnish consumer food-and-wine magazine, published by Otavamedia"
      },
      {
        "name": "Aromi",
        "type": "trade",
        "email": null,
        "website": "https://www.aromilehti.fi",
        "notes": "Leading trade magazine for Finnish foodservice/HORECA professionals"
      },
      {
        "name": "Vitriini",
        "type": "trade",
        "email": null,
        "website": "https://www.mara.fi",
        "notes": "Trade and membership magazine of MaRa (Finnish Hospitality Association) for tourism and restaurant operators"
      },
      {
        "name": "MTV Uutiset",
        "type": "tv",
        "email": "uutiset@mtv.fi",
        "website": "https://www.mtvuutiset.fi",
        "notes": "Major commercial broadcaster's news site; 'Makuja' vertical covers food and dining"
      },
      {
        "name": "Yle",
        "type": "tv",
        "email": null,
        "website": "https://yle.fi",
        "notes": "National public broadcaster; general newsdesk for culture/lifestyle pitches"
      },
      {
        "name": "STT (Suomen Tietotoimisto)",
        "type": "wire",
        "email": "toimitus@stt.fi",
        "website": "https://www.stt.fi",
        "notes": "National news wire agency; general newsroom distributes consumer/lifestyle releases"
      },
      {
        "name": "Kotikokki.net",
        "type": "blog",
        "email": null,
        "website": "https://www.kotikokki.net",
        "notes": "Large Finnish recipe and food community platform with an editorial team"
      }
    ]
  },
  "regions": [
    {
      "id": "uusimaa-helsinki",
      "name": "Uusimaa / Helsinki Region",
      "nativeName": "Uusimaa",
      "description": "As Finland's capital region, Uusimaa is covered by the national press already based in Helsinki plus dedicated local titles: Helsingin Uutiset and Uusimaa serve outlying municipalities, while City is a free lifestyle magazine with strong restaurant and nightlife coverage.",
      "tip": "City magazine and Helsingin Uutiset are the best regional-specific contacts, since Helsinki-based national titles are already covered separately.",
      "sources": [
        {
          "name": "Helsingin Uutiset",
          "type": "newspaper",
          "email": null,
          "website": "https://www.helsinginuutiset.fi",
          "notes": "Free local newspaper covering Helsinki and the wider Uusimaa area"
        },
        {
          "name": "Uusimaa",
          "type": "newspaper",
          "email": null,
          "website": "https://www.uusimaa.fi",
          "notes": "Regional newspaper based in Porvoo, covering Eastern Uusimaa"
        },
        {
          "name": "City",
          "type": "magazine",
          "email": null,
          "website": "https://www.citylehti.fi",
          "notes": "Free lifestyle/culture magazine with restaurant and nightlife coverage in Helsinki"
        }
      ]
    },
    {
      "id": "pirkanmaa-tampere",
      "name": "Tampere Region (Pirkanmaa)",
      "nativeName": "Pirkanmaa",
      "description": "Tampere and the Pirkanmaa region are dominated by Aamulehti, one of Finland's largest regional dailies, with the free local paper Tamperelainen covering community news and events.",
      "tip": "Aamulehti is the priority outlet for restaurant openings and reviews in Tampere; Tamperelainen is useful for smaller community-level stories.",
      "sources": [
        {
          "name": "Aamulehti",
          "type": "newspaper",
          "email": null,
          "website": "https://www.aamulehti.fi",
          "notes": "Leading regional daily for Tampere and Pirkanmaa"
        },
        {
          "name": "Tamperelainen",
          "type": "newspaper",
          "email": null,
          "website": "https://www.tamperelainen.fi",
          "notes": "Free local newspaper for the Tampere region"
        }
      ]
    },
    {
      "id": "varsinais-suomi-turku",
      "name": "Turku Region (Southwest Finland)",
      "nativeName": "Varsinais-Suomi",
      "description": "Turku and Southwest Finland are served by Turun Sanomat, the leading regional daily, the free paper Turkulainen, and Åbo Underrättelser, a Swedish-language regional paper for the area's Swedish-speaking population.",
      "tip": "Turun Sanomat's web/news desk (ts.uutiset@ts.fi) is the strongest general contact; approach Åbo Underrättelser separately for Swedish-language coverage.",
      "sources": [
        {
          "name": "Turun Sanomat",
          "type": "newspaper",
          "email": "ts.uutiset@ts.fi",
          "website": "https://www.ts.fi",
          "notes": "Leading regional daily for Turku and Southwest Finland"
        },
        {
          "name": "Turkulainen",
          "type": "newspaper",
          "email": null,
          "website": "https://www.turkulainen.fi",
          "notes": "Free local newspaper for the Turku region"
        },
        {
          "name": "Åbo Underrättelser",
          "type": "newspaper",
          "email": "nyheter@aumedia.fi",
          "website": "https://www.abounderrattelser.fi",
          "notes": "Swedish-language regional newspaper for Åbo (Turku) and surrounding coastal towns"
        }
      ]
    },
    {
      "id": "northern-finland-oulu",
      "name": "Northern Finland / Oulu",
      "nativeName": "Pohjois-Suomi",
      "description": "Northern Finland's press is centred on Kaleva, Oulu's leading daily, its local news offshoot Forum24, and Rantapohja, a weekly paper covering municipalities just north of Oulu.",
      "tip": "Kaleva's newsroom (toimitus@kaleva.fi) is the best first contact for Oulu-area restaurant news.",
      "sources": [
        {
          "name": "Kaleva",
          "type": "newspaper",
          "email": "toimitus@kaleva.fi",
          "website": "https://www.kaleva.fi",
          "notes": "Leading regional daily for Oulu and Northern Finland"
        },
        {
          "name": "Forum24",
          "type": "blog",
          "email": null,
          "website": "https://www.kaleva.fi/forum24",
          "notes": "Local Oulu news site published by Kaleva Media"
        },
        {
          "name": "Rantapohja",
          "type": "newspaper",
          "email": "toimitus@rantapohja.fi",
          "website": "https://www.rantapohja.fi",
          "notes": "Weekly regional paper covering Haukipudas, Ii and municipalities north of Oulu"
        }
      ]
    },
    {
      "id": "eastern-finland",
      "name": "Eastern Finland",
      "nativeName": "Itä-Suomi",
      "description": "Eastern Finland's regional press includes Savon Sanomat (Kuopio), Karjalainen (Joensuu/North Karelia) and the smaller Iisalmen Sanomat, together covering the wider Savo-Karelia area.",
      "tip": "Savon Sanomat and Karjalainen are the two leading regional dailies to approach for openings and events across Eastern Finland.",
      "sources": [
        {
          "name": "Savon Sanomat",
          "type": "newspaper",
          "email": null,
          "website": "https://www.savonsanomat.fi",
          "notes": "Leading regional daily for Kuopio and the Savo region"
        },
        {
          "name": "Karjalainen",
          "type": "newspaper",
          "email": null,
          "website": "https://www.karjalainen.fi",
          "notes": "Leading regional daily for Joensuu and North Karelia"
        },
        {
          "name": "Iisalmen Sanomat",
          "type": "newspaper",
          "email": null,
          "website": "https://www.iisalmensanomat.fi",
          "notes": "Regional newspaper for the Iisalmi area of Upper Savo"
        }
      ]
    }
  ]
}