{ "country": "Estonia", "code": "EE", "lastUpdated": "2026-09-13", "source": "https://happychef.cloud/en/press-contacts/ee.html", "national": { "description": "Estonia's national press is compact and concentrated in Tallinn, dominated by two media groups — Postimees Grupp and Delfi Meedia — whose flagship dailies, portals and magazines (Postimees, Delfi, Eesti Ekspress, Maaleht, Eesti Naine) carry most of the country's lifestyle and dining coverage inside general-interest sections rather than standalone food titles. Public broadcaster ERR and wire service BNS round out the picture, alongside a strong independent food-blogging tradition led by Nami-Nami, and the Estonian Hotel and Restaurant Association (EHRL), which functions as the closest thing to dedicated trade press for the HoReCa sector.", "tip": "Start with Postimees' Kodu (home/lifestyle) desk and Delfi's newsroom, since together they reach the largest Estonian audience, then approach Nami-Nami for recipe- or chef-driven coverage; EHRL is worth notifying for anything of interest to the wider hotel and restaurant trade.", "sources": [ { "name": "Postimees", "type": "newspaper", "email": "madis.kartau@postimees.ee", "website": "https://www.postimees.ee", "notes": "Estonia's leading national daily; contact is the Kodu (home/lifestyle) section editor. General tips line: vihje@postimees.ee." }, { "name": "Delfi", "type": "newspaper", "email": "info@delfi.ee", "website": "https://www.delfi.ee", "notes": "Estonia's largest online news portal (Delfi Meedia); general contact reaches the newsroom, which can route to lifestyle/culture." }, { "name": "Eesti Ekspress", "type": "newspaper", "email": "triin.rannar@ekspressmeedia.ee", "website": "https://ekspress.delfi.ee", "notes": "Weekly investigative and culture newspaper; contact is the editorial assistant who routes press enquiries." }, { "name": "Maaleht", "type": "newspaper", "email": null, "website": "https://maaleht.delfi.ee", "notes": "Rural lifestyle weekly (Delfi Meedia) with strong food, garden and home content; no published direct desk email found." }, { "name": "Äripäev", "type": "newspaper", "email": "aripaev@aripaev.ee", "website": "https://www.aripaev.ee", "notes": "Estonia's leading business daily; covers restaurant/hospitality openings and trends as business news." }, { "name": "Eesti Naine", "type": "magazine", "email": "info@delfi.ee", "website": "https://eestinaine.delfi.ee", "notes": "Long-running national women's lifestyle magazine with recipes and dining features; shares Delfi Meedia's general contact." }, { "name": "ERR (Eesti Rahvusringhääling)", "type": "tv", "email": "kultuuriportaal@err.ee", "website": "https://www.err.ee", "notes": "National public broadcaster (TV, radio and online); culture portal covers lifestyle and dining features. General newsdesk: uudised@err.ee." }, { "name": "BNS (Baltic News Service)", "type": "wire", "email": "bns@bns.ee", "website": "https://www.bns.ee", "notes": "Baltic-wide news wire with an Estonian desk; covers business and consumer/lifestyle news for redistribution." }, { "name": "Nami-Nami", "type": "blog", "email": null, "website": "https://nami-nami.ee", "notes": "Estonia's best-known food blog and recipe platform, run by food writer Pille Petersoo since 2004; no published contact email found." }, { "name": "Eesti Hotellide ja Restoranide Liit (EHRL)", "type": "trade", "email": "info@ehrl.ee", "website": "https://www.ehrl.ee", "notes": "Estonian Hotel and Restaurant Association — the main trade body reaching hotel and restaurant professionals directly; good for awards/industry news." } ] }, "regions": [ { "id": "tallinn-harju", "name": "Tallinn / Harju County", "nativeName": "Tallinn / Harjumaa", "description": "As the capital region, Tallinn and Harju County are covered by every national outlet, but Harju Elu is the dedicated county newspaper and Stolitsa serves the city's large Russian-speaking audience.", "tip": "Send capital-area restaurant news to Harju Elu's press desk, and prepare a Russian-language version for Stolitsa if targeting Russian-speaking diners.", "sources": [ { "name": "Harju Elu", "type": "newspaper", "email": "press@harjuelu.ee", "website": "https://harjuelu.ee", "notes": "Regional newspaper for Harju County (greater Tallinn area); has a dedicated press email." }, { "name": "Stolitsa", "type": "newspaper", "email": null, "website": "https://www.stolitsa.ee", "notes": "Tallinn city-run Russian-language news portal." } ] }, { "id": "tartu", "name": "Tartu", "nativeName": "Tartu", "description": "Estonia's second city and main university town has its own Postimees regional edition plus an independent weekly, Tartu Ekspress, both closely followed by the local dining and student scene.", "tip": "Tartu Postimees' regional desk is the most reliable first contact; follow up with Tartu Ekspress for feature-style coverage.", "sources": [ { "name": "Tartu Postimees", "type": "newspaper", "email": "tartu@postimees.ee", "website": "https://tartu.postimees.ee", "notes": "Regional edition of Postimees for Tartu and South Estonia." }, { "name": "Tartu Ekspress", "type": "newspaper", "email": null, "website": "https://tartuekspress.ee", "notes": "Independent weekly newspaper covering Tartu." } ] }, { "id": "parnu", "name": "Pärnu", "nativeName": "Pärnu", "description": "Pärnu, Estonia's summer resort capital, is served primarily by its own Postimees regional edition, which regularly covers the town's dense restaurant and hotel scene, especially during the tourist season.", "tip": "Pärnu Postimees is the single most important local contact, particularly for seasonal openings and summer events.", "sources": [ { "name": "Pärnu Postimees", "type": "newspaper", "email": "online@parnupostimees.ee", "website": "https://parnu.postimees.ee", "notes": "Regional edition of Postimees for Pärnu; also has a reader tips line at vihje@parnupostimees.ee." } ] }, { "id": "other-regions", "name": "Other Regions (South & East Estonia)", "nativeName": "Muu Eesti (Lõuna- ja Ida-Eesti)", "description": "Outside the main centres, each county has its own small regional newspaper: Virumaa Teataja for Ida- and Lääne-Viru in the east, Sakala for Viljandi in the south, and Järva Teataja for Järva County in central Estonia.", "tip": "Pitch Virumaa Teataja for anything in the Narva/Jõhvi area, and Sakala for Viljandi-based openings and events.", "sources": [ { "name": "Virumaa Teataja", "type": "newspaper", "email": "toimetus@virumaateataja.ee", "website": "https://virumaateataja.postimees.ee", "notes": "Regional newspaper for Ida-Viru and Lääne-Viru counties (Narva/Jõhvi/Kohtla-Järve area)." }, { "name": "Sakala", "type": "newspaper", "email": "sakala@ajaleht.ee", "website": "https://sakala.postimees.ee", "notes": "Regional newspaper for Viljandi and South Estonia." }, { "name": "Järva Teataja", "type": "newspaper", "email": "toimetus@jt.ee", "website": "https://jarvateataja.postimees.ee", "notes": "Regional newspaper for Järva County, Central Estonia." } ] } ] }