{ "country": "Bulgaria", "code": "BG", "lastUpdated": "2026-09-13", "source": "https://happychef.cloud/en/press-contacts/bg.html", "national": { "description": "Bulgaria's national press for restaurant PR is led by mass-circulation dailies 24 Chasa and Trud alongside the more business-oriented Dnevnik and Capital, all of which run lifestyle pages covering openings, chef news and food trends. Public broadcaster BNT and commercial channels bTV (home to Bake Off Bulgaria) and Nova TV (MasterChef Bulgaria) are the main food-related TV outlets, while national wire agency BTA can push a story to every subscribing newsroom in one pitch. On the digital side, recipe community Gotvach.bg and the Webground Group's Actualno.com and iWoman.bg reach large consumer audiences directly, and the Bulgarian Hotel and Restaurant Association (BHRA) is the closest thing to a dedicated hospitality trade body.", "tip": "Pitch BTA first for guaranteed nationwide distribution of hard news, then 24 Chasa or Dnevnik for readership; Gotvach.bg is the best bet for a recipe- or chef-driven feature aimed directly at food-loving consumers.", "sources": [ { "name": "24 Chasa (24 Часа)", "type": "newspaper", "email": null, "website": "https://www.24chasa.bg/", "notes": "Bulgaria's highest-circulation daily; has a lifestyle section" }, { "name": "Trud (Труд)", "type": "newspaper", "email": null, "website": "https://www.trud.bg/", "notes": "One of Bulgaria's oldest and largest national dailies" }, { "name": "Dnevnik (Дневник)", "type": "newspaper", "email": null, "website": "https://www.dnevnik.bg/", "notes": "Quality business/news daily, part of the Economedia group" }, { "name": "Capital (Капитал)", "type": "magazine", "email": null, "website": "https://www.capital.bg/", "notes": "Leading national business weekly with lifestyle coverage (K2 section)" }, { "name": "bTV", "type": "tv", "email": null, "website": "https://btv.bg/", "notes": "Major commercial channel; airs the food competition show Bake Off Bulgaria" }, { "name": "BNT (Bulgarian National Television)", "type": "tv", "email": "news@bnt.bg", "website": "https://bntnews.bg/", "notes": "Public national broadcaster" }, { "name": "Nova TV", "type": "tv", "email": null, "website": "https://novatv.bg/", "notes": "Major commercial channel; airs MasterChef Bulgaria" }, { "name": "BTA (Bulgarian Telegraph Agency)", "type": "wire", "email": "lik@bta.bg", "website": "https://www.bta.bg/", "notes": "National wire agency; email is the Culture/Science/Education (ЛИК) desk, closest fit for lifestyle stories; general editorial is bta@bta.bg" }, { "name": "Gotvach.bg", "type": "blog", "email": "gradbg@gmail.com", "website": "https://gotvach.bg/", "notes": "Bulgaria's largest recipe/cooking community platform, active since 2009" }, { "name": "Actualno.com", "type": "newspaper", "email": "editors@webground.bg", "website": "https://www.actualno.com/", "notes": "One of Bulgaria's most-visited news portals (Webground Group)" }, { "name": "iWoman.bg", "type": "magazine", "email": "editors@webground.bg", "website": "https://iwoman.bg/", "notes": "National women's lifestyle portal with a recipes section (Webground Group)" }, { "name": "Bulgarian Hotel and Restaurant Association (BHRA)", "type": "trade", "email": "office@bhra-bg.org", "website": "https://bhra-bg.org/", "notes": "National hospitality industry association (est. 1993); publishes sector news rather than a dedicated magazine" } ] }, "regions": [ { "id": "sofia", "name": "Sofia", "nativeName": "София", "description": "As the capital, Sofia hosts virtually all of Bulgaria's national press, but it also has its own dedicated city guides for restaurant openings and dining events, plus a news portal with a named lifestyle/leisure editor.", "tip": "Programata.bg is the best fit for an opening or event listing; Dnes.bg has a named Society & Leisure editor worth pitching directly.", "sources": [ { "name": "Programata.bg", "type": "magazine", "email": null, "website": "https://www.programata.bg/", "notes": "Sofia's leading culture, dining and events listings guide" }, { "name": "SofiaLive.bg", "type": "magazine", "website": "https://www.sofialive.bg/", "email": null, "notes": "Sofia lifestyle and culture publication (Webground Group)" }, { "name": "Dnes.bg", "type": "newspaper", "email": "info@dnes.bg", "website": "https://www.dnes.bg/", "notes": "Sofia-based national/local news portal (Investor Media Group); has a named Society & Leisure editor, Veni Macheva (veni.macheva@investor.bg)" } ] }, { "id": "plovdiv", "name": "Plovdiv", "nativeName": "Пловдив", "description": "Plovdiv, Bulgaria's second city and a former European Capital of Culture, has an established regional daily, a long-running local news site, and a public regional radio station covering its food and culture scene.", "tip": "Plovdiv24.bg is the highest-traffic local outlet; Marica is the regional paper of record.", "sources": [ { "name": "Plovdiv24.bg", "type": "newspaper", "email": null, "website": "https://plovdiv24.bg/", "notes": "Plovdiv's first digital-native news outlet, publishing since 2004" }, { "name": "Marica", "type": "newspaper", "email": null, "website": "https://www.marica.bg/", "notes": "Plovdiv's leading regional daily newspaper" }, { "name": "Radio Plovdiv (BNR)", "type": "radio", "email": null, "website": "https://bnrnews.bg/plovdiv", "notes": "Bulgarian National Radio's Plovdiv regional station" } ] }, { "id": "varna-coast", "name": "Varna / Black Sea Coast", "nativeName": "Варна", "description": "Varna, Bulgaria's main Black Sea city, has a very long-running regional newspaper alongside a dedicated coastal lifestyle portal and a competing local news site, well suited to seasonal restaurant and resort news.", "tip": "Moreto.net's Varna guide section is the most natural home for restaurant news; Varna24.bg is the outlet for hard local news.", "sources": [ { "name": "Varna24.bg", "type": "newspaper", "email": null, "website": "https://varna24.bg/", "notes": "Local news site for Varna" }, { "name": "Narodno Delo (Народно дело)", "type": "newspaper", "email": null, "website": "https://narodnodelo.bg/", "notes": "Varna's long-running regional newspaper (est. circa 1947)" }, { "name": "Moreto.net", "type": "blog", "email": null, "website": "https://www.moreto.net/", "notes": "Varna/Black Sea coast news, events and lifestyle portal with a dedicated Varna guide section" } ] }, { "id": "burgas", "name": "Burgas", "nativeName": "Бургас", "description": "Burgas, the other major Bulgarian Black Sea hub, is covered by several competing local news portals that report on its seasonal restaurant and tourism scene along the southern coast.", "tip": "Flagman.bg and Burgas24.bg are the two highest-traffic local outlets to approach first.", "sources": [ { "name": "Burgas24.bg", "type": "newspaper", "email": null, "website": "https://www.burgas24.bg/", "notes": "Local news site for Burgas" }, { "name": "Flagman.bg", "type": "newspaper", "email": null, "website": "https://flagman.bg/", "notes": "Burgas-based news portal covering the southern Black Sea coast" }, { "name": "Chernomorie-bg.com", "type": "newspaper", "email": null, "website": "https://chernomorie-bg.com/", "notes": "Regional news site covering Burgas and the Black Sea coast" } ] } ] }