{
  "country": "Austria",
  "code": "AT",
  "lastUpdated": "2026-09-13",
  "source": "https://happychef.cloud/en/press-contacts/at.html",
  "national": {
    "description": "Austria's national press for restaurant PR centres on a handful of Vienna-based quality dailies (Der Standard, Die Presse, Kurier) alongside the mass-circulation Kronen Zeitung, plus a strong specialist layer of gourmet and hospitality-trade titles. Falstaff and A la Carte are the two dominant gourmet/lifestyle magazines and the most natural first stop for restaurant news, chef profiles and reviews, while Gault&Millau Österreich anchors the country's best-known restaurant guide. On the trade side, Rolling Pin and the ÖGZ (gast.at) reach restaurant and hotel professionals directly, and public broadcaster ORF's daily cooking programming and regional news shows add broadcast reach.",
    "tip": "Start with Falstaff and A la Carte for consumer-facing gourmet coverage, and Gault&Millau Österreich if you're pitching a review-worthy opening or dish — all three have dedicated food editors and are highly responsive to restaurant PR. For trade announcements (openings, hires, awards), Rolling Pin and the ÖGZ reach the hospitality industry directly.",
    "sources": [
      {
        "name": "Der Standard",
        "type": "newspaper",
        "email": "redaktion@derstandard.at",
        "website": "https://www.derstandard.at",
        "notes": "Leading Vienna-based quality daily; general newsroom contact, ask for the lifestyle/Genuss desk."
      },
      {
        "name": "Die Presse",
        "type": "newspaper",
        "email": "online-redaktion@diepresse.com",
        "website": "https://www.diepresse.com",
        "notes": "Leading conservative-liberal quality daily with a Genuss/lifestyle section."
      },
      {
        "name": "Kronen Zeitung",
        "type": "newspaper",
        "email": null,
        "website": "https://www.krone.at",
        "notes": "Austria's largest-circulation newspaper; best reached via its regional desks (see regions) or the general contact form — no single national newsdesk email is published."
      },
      {
        "name": "Kurier",
        "type": "newspaper",
        "email": "gabi.matijevic@kurier.at",
        "website": "https://kurier.at",
        "notes": "Contact Gabriele Matijevic, editor of the KURIER freizeit/Genuss supplement."
      },
      {
        "name": "APA – Austria Presse Agentur",
        "type": "wire",
        "email": "apa@apa.at",
        "website": "https://www.apa.at",
        "notes": "National news wire; general newsroom contact, ask to be routed to the Kultur/Lifestyle desk."
      },
      {
        "name": "Falstaff",
        "type": "magazine",
        "email": "office@falstaff.at",
        "website": "https://www.falstaff.com",
        "notes": "Austria's leading food & wine gourmet magazine and restaurant guide; very PR-receptive."
      },
      {
        "name": "A la Carte",
        "type": "magazine",
        "email": "redaktion@alacarte.at",
        "website": "https://alacarte.at",
        "notes": "Austrian gourmet magazine covering fine dining, chefs and wine."
      },
      {
        "name": "Gault&Millau Österreich",
        "type": "magazine",
        "email": "redaktion@gaultmillau.at",
        "website": "https://www.gaultmillau.at",
        "notes": "Influential restaurant guide; relevant for reviews, awards and chef news."
      },
      {
        "name": "Rolling Pin",
        "type": "trade",
        "email": "office@rollingpin.com",
        "website": "https://www.rollingpin.at",
        "notes": "Leading HORECA trade magazine/platform for hospitality professionals (Austria, Germany, Switzerland, South Tyrol)."
      },
      {
        "name": "ÖGZ (gast.at)",
        "type": "trade",
        "email": "a.gruebling@wirtschaftsverlag.at",
        "website": "https://www.gast.at",
        "notes": "Austria's leading gastronomy & hotel trade newspaper; contact editor-in-chief Alexander Grübling."
      },
      {
        "name": "ORF",
        "type": "tv",
        "email": "presse@orf.at",
        "website": "https://tv.orf.at",
        "notes": "Public broadcaster; daily cooking show 'Frisch gekocht' plus regional food segments on the Bundesland-Heute news programmes."
      },
      {
        "name": "Wienerin",
        "type": "magazine",
        "email": "office@wienerin.at",
        "website": "https://wienerin.at",
        "notes": "National women's lifestyle magazine with a regular Genuss/food section."
      },
      {
        "name": "Servus in Stadt & Land",
        "type": "magazine",
        "email": null,
        "website": "https://www.servus.com",
        "notes": "Popular Alpine lifestyle magazine (Red Bull Media House) with strong culinary content; no public editorial email found, use the online contact form."
      }
    ]
  },
  "regions": [
    {
      "id": "vienna",
      "name": "Vienna",
      "nativeName": "Wien",
      "description": "As the capital and Austria's densest restaurant market, Vienna has its own dedicated food press led by Falter's influential 'Wien, wie es isst' restaurant guide and reviews. The free daily Heute and ORF's regional Wien-Heute add further reach for openings and events.",
      "tip": "Falter is the single most important outlet for a Vienna restaurant opening or review — its 'Wien, wie es isst' desk shapes public opinion citywide.",
      "sources": [
        {
          "name": "Falter",
          "type": "newspaper",
          "email": "redaktion@falter.at",
          "website": "https://www.falter.at",
          "notes": "Vienna's influential city weekly; runs the 'Wien, wie es isst' restaurant guide and reviews section."
        },
        {
          "name": "Heute",
          "type": "newspaper",
          "email": "office@heute.at",
          "website": "https://www.heute.at",
          "notes": "Vienna-based free daily with very high reach and a lifestyle/Genuss section."
        },
        {
          "name": "Wien Heute (ORF)",
          "type": "tv",
          "email": "wienheute@orf.at",
          "website": "https://wien.orf.at",
          "notes": "ORF's daily regional evening news programme for Vienna; occasionally features food/restaurant stories."
        }
      ]
    },
    {
      "id": "styria",
      "name": "Styria",
      "nativeName": "Steiermark",
      "description": "Styria's press is anchored by the Kleine Zeitung, the region's dominant quality daily, alongside Kronen Zeitung's local desk and Antenne Steiermark radio for broadcast reach; MeinBezirk's district network is useful for hyper-local restaurant news.",
      "tip": "Pitch the Kleine Zeitung first for regional restaurant features and reviews; use Antenne Steiermark for event and opening announcements aimed at a local audience.",
      "sources": [
        {
          "name": "Kleine Zeitung",
          "type": "newspaper",
          "email": "redaktion@kleinezeitung.at",
          "website": "https://www.kleinezeitung.at",
          "notes": "Leading regional daily for Styria (and Carinthia)."
        },
        {
          "name": "Kronen Zeitung Steiermark",
          "type": "newspaper",
          "email": "steirer@kronenzeitung.at",
          "website": "https://www.krone.at",
          "notes": "Regional desk of Austria's biggest-circulation newspaper."
        },
        {
          "name": "Antenne Steiermark",
          "type": "radio",
          "email": "info@antenne.at",
          "website": "https://www.antenne.at",
          "notes": "Leading private regional radio station."
        },
        {
          "name": "MeinBezirk Steiermark",
          "type": "newspaper",
          "email": "roland.reischl@meinbezirk.at",
          "website": "https://www.meinbezirk.at",
          "notes": "Regional online local-news network covering Styrian districts."
        }
      ]
    },
    {
      "id": "tyrol",
      "name": "Tyrol",
      "nativeName": "Tirol",
      "description": "Tyrol's press is led by the Tiroler Tageszeitung, the region's main daily, complemented by the Innsbruck-based lifestyle title ECHO and MeinBezirk's district-level local news.",
      "tip": "The Tiroler Tageszeitung is the priority contact for restaurant and hospitality news across Tyrol; ECHO suits lifestyle-angled features.",
      "sources": [
        {
          "name": "Tiroler Tageszeitung",
          "type": "newspaper",
          "email": "redaktion@tt.com",
          "website": "https://www.tt.com",
          "notes": "Leading regional daily for Tyrol."
        },
        {
          "name": "ECHO",
          "type": "magazine",
          "email": "info@echotirol.at",
          "website": "https://www.echoonline.at",
          "notes": "Innsbruck/Tyrol lifestyle magazine."
        },
        {
          "name": "MeinBezirk Tirol",
          "type": "newspaper",
          "email": "redaktion.tirol@meinbezirk.at",
          "website": "https://www.meinbezirk.at",
          "notes": "Regional online local-news network for Tyrolean districts."
        }
      ]
    },
    {
      "id": "salzburg",
      "name": "Salzburg",
      "nativeName": "Salzburg",
      "description": "Salzburg's press landscape is dominated by the well-regarded Salzburger Nachrichten, with Kronen Zeitung's regional desk and the digital-native Salzburg24 covering more local, day-to-day stories.",
      "tip": "Salzburger Nachrichten is the strongest outlet for a considered feature or review; Salzburg24 is best for timely opening announcements.",
      "sources": [
        {
          "name": "Salzburger Nachrichten",
          "type": "newspaper",
          "email": "redakt@sn.at",
          "website": "https://www.sn.at",
          "notes": "Leading quality regional daily, also widely read nationally."
        },
        {
          "name": "Kronen Zeitung Salzburg",
          "type": "newspaper",
          "email": "salzburg@kronenzeitung.at",
          "website": "https://www.krone.at",
          "notes": "Regional desk of Austria's biggest-circulation newspaper."
        },
        {
          "name": "Salzburg24",
          "type": "newspaper",
          "email": null,
          "website": "https://www.salzburg24.at",
          "notes": "Popular regional news website; no public editorial email found, use the online contact form or WhatsApp tip line."
        }
      ]
    },
    {
      "id": "upper-austria",
      "name": "Upper Austria",
      "nativeName": "Oberösterreich",
      "description": "Oberösterreichische Nachrichten (OÖN) is Upper Austria's leading daily, alongside Kronen Zeitung's regional desk and the free weekly Tips, which has broad household reach across the region's districts.",
      "tip": "OÖN is the top pick for a considered restaurant story; Tips (Linz edition) is useful for wide, fast local reach.",
      "sources": [
        {
          "name": "Oberösterreichische Nachrichten (OÖN)",
          "type": "newspaper",
          "email": "redaktion@nachrichten.at",
          "website": "https://www.nachrichten.at",
          "notes": "Leading regional daily for Upper Austria."
        },
        {
          "name": "Kronen Zeitung Oberösterreich",
          "type": "newspaper",
          "email": "ooe@kronenzeitung.at",
          "website": "https://www.krone.at",
          "notes": "Regional desk of Austria's biggest-circulation newspaper."
        },
        {
          "name": "Tips",
          "type": "newspaper",
          "email": "redaktion-linz@tips.at",
          "website": "https://www.tips.at",
          "notes": "Free regional weekly with wide reach across Upper Austria; Linz edition desk listed, other district desks also available."
        }
      ]
    },
    {
      "id": "carinthia",
      "name": "Carinthia",
      "nativeName": "Kärnten",
      "description": "Carinthia shares the Kleine Zeitung with Styria as its leading quality daily, alongside Kronen Zeitung's regional desk and the free local news outlet 5 Minuten Kärnten.",
      "tip": "The Kleine Zeitung is the priority contact for Carinthia; 5 Minuten Kärnten suits quick, local opening announcements.",
      "sources": [
        {
          "name": "Kleine Zeitung Kärnten",
          "type": "newspaper",
          "email": "redaktion@kleinezeitung.at",
          "website": "https://www.kleinezeitung.at",
          "notes": "Leading regional daily for Carinthia (and Styria)."
        },
        {
          "name": "Kronen Zeitung Kärnten",
          "type": "newspaper",
          "email": "kaerntner@kronenzeitung.at",
          "website": "https://www.krone.at",
          "notes": "Regional desk of Austria's biggest-circulation newspaper."
        },
        {
          "name": "5 Minuten Kärnten",
          "type": "newspaper",
          "email": "redaktion@5min.at",
          "website": "https://www.5min.at",
          "notes": "Free local news outlet for Carinthia."
        }
      ]
    }
  ]
}